How to get rich (Taylor’s version)

Think you know the story of how Taylor Swift took on the music industry? The reality is more complicated

By Alice Fulwood

Is there anyone on Earth who hasn’t heard of Taylor Swift? To the delight of millions and the chagrin of more it has become difficult to avoid her. Between March 17th 2023, when her money-printing Eras tour began, and February 11th 2024, when news sites live-blogged her flight across the Pacific to watch her beau play in the Superbowl, the New York Times published more than 1,000 pieces that mentioned the singer, only slightly fewer than those that mentioned Joe Biden, the president of the United States.

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From the July 27th 2024 edition

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